Inside the playbook used to dupe Hongkongers into making big beauty product buys
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
As Hong Kong customs expands its investigation into Opatra London following complaints of high-pressure sales tactics involving purchases of up to HK$100,000 (US$12,800), former employees and customers of similar beauty chains say the aggressive sales playbook feels all too familiar. Although the UK-based luxury beauty chain – originally incorporated as Oro Gold – has distanced itself from local d


