← Back to feed Brand & Business

Inside the NWSL’s strategy to convert World Cup buzz into loyal fans

Ad Age / 20 May 2026 / 14h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

4/15

5-Axis Cultural Radar

Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.