Inside the New York Liberty’s year-round merch machine
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Merch is proving big business for the New York Liberty, with sales up double-digits and "selling like hotcakes." The team is now creating more products year-round, as it works to become a full lifestyle brand.
