Inside the making of the category-busting Nike Air Zoom Hyperslide
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
The first thing most athletes do after a game is kick off their sneakers and slip into a pair of slides. Nike and Hyperice are betting that ritual will become something much more intentional. Their latest collaboration, the Nike Air Zoom Hyperslide, looks like an everyday recovery slide, but hidden within its simplistic design is a combination of Air Zoom cushioning, heat, and vibration technology
