Inside the Making of a Secret (And Genius) Nike Collab (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Japanese avant-garde brand Khoki created a custom Nike ACG fit for Tokyo rapper IO's Fuji Rock Festival, signaling a major co-sign for the little label.
