Inside the handcrafted world-building of Olivia Rodrigo’s The Cure music video
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
10/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
An army of over two dozen craftspeople, led by production designer Liam Moore, worked for a month on a gargantuan undertaking that bridged the worlds of practical effects, stop-motion puppetry and miniature art.
