Inside the creative collaboration that turned JFK Jr.’s political magazine into a sexed-up cultural moment
Culture Index
Score Breakdown
Relevance
18/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
It was 1997, and Matt Berman, the creative director of JFK Jr.’s George magazine, had just gotten back to his hotel in Los Angeles. He had left the ‘Garden of Eden’ style set he’d concocted for the co


