Inside the -196 Konbini Backroom That Turned NYC Into a Tokyo After-Hours Scene
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
What went down in New York City felt like a transportive cultural moment. On March 27, -196 — the Japanese-born vodka seltzer from Suntory Global Spirits — took over 169 Bowery and reimagined the Lowe
