Inside Samsung’s design process to make your earbuds fit just right
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
Federico Casalegno has been thinking about ears. Billions of ears. “Ears are almost like fingerprints. Every one of us has a different one,” says Casalegno, executive vice president of design at Samsung . It’s a pertinent topic for Samsung, maker of a variety of earbuds, and for Casalegno, who’s in charge of figuring out how to make those earbuds—along with a deep portfolio of wearable technology

