Inside Playlab, Inc.’s Interactive Four-Story Laneige Flagship in Myeongdong
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary PlayLab, Inc. designs Laneige’s Seoul flagship, a four‑floor interactive retail space in Myeongdong.Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.A massive, glossy red sculptural tube spirals through the building, connecting all floors. Creative studio Playlab, Inc. has designed a vibrant new flagship store for Laneige, a well-known K-beauty
