Inside Pacsun and LAFC’s playbook for building a culturally relevant sports partnership
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Pacsun’s Brieane Olson and LAFC’s Larry Freedman share tips for a successful brand partnership in sports.
