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Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

Marketing Dive 04 May 2026 7h ago
Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers
64
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.
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