Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.


