Inside On’s innovation engine and apparel ambitions, as its founders return to lead the next phase
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
With founders Caspar Coppetti and David Allemann back as co-CEOs, On is applying the development system behind its running shoes to apparel, lifestyle and new sports. Glossy went inside the Zurich labs where the company tests products on athletes, builds prototypes and develops products for broader commercial scale.
