Inside New Balance's World Cup: Testing, inventing and supplying players' families with kit
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
New Balance are not one of the 13 manufacturers supplying kits to the 48 competing nations so are approaching the World Cup differently
