Inside Malaysia’s plan to steal China’s durian market from Thailand

Malaysia is pushing to take durian, whose powerful smell delights its lovers and repels its haters, beyond its roadside stalls and family orchards to convince fans of the spiky fruit that its varieties are worth seeking out. Devotees savour durians like wine. For Malaysian ones, the taste of their rich and creamy flesh varies widely across types. Some are prized for their sweet custard and fruity