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Inside La Prairie’s Swiss Pristine Collection Penthouse Party

Surface Magazine 22 September 2026 20h ago
Inside La Prairie’s Swiss Pristine Collection Penthouse Party
70
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
As the sun settled over Manhattan, an elegant enclave of New York Fashion Week attendees rose to the 21st-floor penthouse of The Standard, East Village for a cocktail in celebration of the new Swiss Pristine Collection by La Prairie. Set to uninterrupted skyline views, the glass-walled penthouse paired cool, glacial interiors with balconies aglow with […]
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