Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
25/20
Brand Signal
8/15
Depth
8/15
5-Axis Cultural Radar
As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market.
