Inside Farfetch’s Strategy for a New Era of Luxury Experience
Culture Index
Score Breakdown
Relevance
15/25
Freshness
18/25
Authority
25/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.

