Inside Erdos, the Chinese Cashmere Specialist You’ve Never Heard Of
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
On a remote ranch in Inner Mongolia, cashmere goats are played pop music, closely monitored by scientists and treated with extraordinary care. They belong to Erdos, the Chinese fashion producer now making its first tentative steps into Britain
