Inside ASICS’ Kinetic Playscape at Milan Design Week 2026
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
SummaryASICS debuted the immersive Kinetic Playscape at Milan Design Week to launch the GEL-KINETIC 2.0NUOVA designed the five-part, retro-futuristic journey blending Italian and Japanese aestheticsHighlights include custom SOSHIOTSUKI uniforms worn by staff, accompanied by curated music by Mateo GarciaDuring this year's Milan Design Week, ASICS SportStyle makes its debut at the Salone del Mobile
