Inside a Primrose Hill house designed to not look designed
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Studio Iro's brief was almost paradoxical: in this three-storey London home, the designers resisted the urge to over-curate, layering indigo tones, tactile limewash and the clients' existing modernist furniture
