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Influencer screenings aren’t going away

The Verge 02 July 2026 6h ago
Influencer screenings aren’t going away
66
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
Relevance Freshness Authority Brand Depth
For a few days, it seemed like Universal decided that there would be no advanced screenings of Christopher Nolan's The Odyssey for influencers. But on Monday, influencers sat alongside traditional critics and journalists at special showings of The Odyssey specifically for the associated press junket. Despite what it may have looked like, Universal was not […]
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