Indonesia’s aim to lure more K-pop concerts spurs chorus of doubts
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When Indonesian President Prabowo Subianto recently visited Seoul for a state visit, one of the most memorable moments was a photo that he took with a 19-year-old Indonesian K-pop idol. Nyoman Ayu Carmenita, better known as Carmen of the girl group Hearts2Hearts, symbolises Indonesia’s ascendancy in the K-pop universe: no longer just a vast market for the genre’s stars, with the country increasing
