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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

Digiday 21 October 2026 2h ago
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
57
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
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