India’s Yash Raj Films Launches Raah Records With Aman Single ‘Jaadugari’ (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent outside of film soundtracks. The label’s first release, “Jaadugari” by singer-songwriter Aman, drops across major streaming platforms on Aug. 5. YRF, one of India’s leading privately held entertainment studios, said […]
