India is a ‘country of countries’ – NZ business needs a regional strategy to make the trade deal work
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Despite the promise of “1.4 billion potential customers”, India is a vast and complex market. No pan-India strategy can substitute for careful, focused planning.
