In Vietnam, diamonds are not forever after smuggling ring bust
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Ho Chi Minh City’s bustling jewellery quarter has fallen unusually quiet. Customers are not browsing for engagement rings or necklaces any more – instead they are clutching old receipts and certificates, hoping to sell diamonds they no longer trust. The discovery of what appears to be Vietnam’s biggest-ever diamond smuggling network has rippled through the industry. Investigators allege more than


