In Tenerife, On unites with land artist Strijdom van der Merwe to mark its latest PAF collaboration
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The South African artist has created a trail running loop in Tenerife’s rugged Poris Desert, setting the stage for ‘Current Forms 5.0’, the latest collaboration between Swiss activewear brand On and Korean label PAF
