In pictures: The beauty routines of Tokyo’s Gyaru and Otaku girls
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
‘The thicker my lashes are, the more they feel like guardian spirits’: Photographer Alexandra Waespi steps inside the bedrooms of Japan’s subcultural youth to capture their maximalist beauty looks
