In Pictures: Sienna Miller and Idris Elba front Barbour International's 90th anniversary campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Barbour International, the standalone brand born from Barbour’s motorcycling heritage, is marking its 90th anniversary with a new collection and campaign brought to life by actors and “global brand champions” Sienna Miller and Idris Elba.
