In Pictures: Selfridges unveils FIFA 1904 World Cup pop-up featuring first-ever licensed fashion collection
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
5/15
5-Axis Cultural Radar
Selfridges has well and truly got into the World Cup mood with the launch of a pop-up showcasing the first-ever official FIFA-licensed fashion collection, designed by Maison Kitsuné Creative Director Marcus Clayton.
