In Pictures: Rockport’s UK return sees relaunch of 90s-style apparel
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Authentic Brands Group-owned Rockport relaunched its footwear, including its ‘Umbwe’ hiking boot - a firm favourite on the football terraces in the 90s - back into the UK market in May 2025 via a licence partnership with Chapters Brand Group.
