In Pictures: Gymshark launches new Softsense collection targeting the Pilates market
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Gymshark has turned its attention to studio training, particularly Pilates, with the launch of a new 11-piece collection called SoftSense, made from Lycra Adaptiv fibre technology.
