In pictures: Fred Perry’s new flagship Soho store
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
5-Axis Cultural Radar
Fred Perry has opened a new flagship store in London’s Soho, marking what the brand describes as a homecoming to one of the districts most closely tied to its history and cultural identity. Located on


