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In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

Digiday 05 November 2026 1h ago
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
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