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In Graphic Detail: AI visibility is no longer about referral traffic

Digiday 21 July 2026 2h ago
In Graphic Detail: AI visibility is no longer about referral traffic
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
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