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In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

South China Morning Post 26 August 2026 5h ago
In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles
69
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants. Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributing an estimated 1.5 to 2 percentage points of growth. That accelerated from 4.6
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