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In agentic commerce, the agent won’t ask—it will judge

Fast Company 17 June 2026 11h ago
In agentic commerce, the agent won’t ask—it will judge
57
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Earlier this year, I was in a room with a group of CEOs in Istanbul. A few weeks later, on a call with board members from a European grocery chain. A month later with investors in Australia, then another call with investors from North America. And most recently, an operating team in the U.S. Different markets, different competitive pressures, different stages of AI maturity. Same conversation ever
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