In a first, top European design prize awarded to €20 uniform for China’s delivery drivers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
Taobao Instant Commerce, Alibaba’s on-demand delivery service that was revamped last year and is known as Taobao Shangou in Chinese, won a top French Design Award prize on Saturday for its delivery worker uniform, marking the first time the prize was awarded for a design for frontline workers. “We think the [Taobao Shangou] suit design would transform delivery workwear into a recognisable professi
