IKEA turns its tongue-twisting product names into a test
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
IKEA has turned one of its most recognisable brand quirks into a Back-to-School TikTok challenge, asking people to prove they can pronounce its famously tricky Swedish product names. Created by Ogilvy Amsterdam, The Swedish Test taps into the voice-recognition challenges that have become a familiar TikTok format. Players start with names such as LACK and […]
