IKEA: three reasons why UK is one of the most exciting retail markets globally
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
David McCabe, CEO and CSO IKEA UK & Ireland, writes that the UK’s advanced omnichannel landscape, appetite for experiential retail and role as a testbed for innovation make it one of the world’s most exciting retail markets. In July, I returned to the UK to take on my new role as CEO and CSO of IKEA...
