IKEA puts a price on the moments its products deliver
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Ogilvy Social Lab Brussels has reframed IKEA Belgium’s affordability message with an outdoor advertising campaign that prices not the product, but the moment it makes possible. As rivals strip zeros from their price tags in an ongoing retail price war, IKEA has gone the other way and added them. Each execution pairs a real IKEA […]
