IKEA Offers Sofa Discounts Whenever World Cup Players Lie Flat
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
One player hits the deck, and your next sofa could get cheaper. IKEA’s World Cup promotion puts football's flattest tactic to work.
