IKEA Marks 30 Years Of Its Blue Bag By Showcasing FRAKTA’s Many Unofficial Uses
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
IKEA’s blue bag has apparently been moonlighting for 30 years. Its new campaign turns the strange, smart, and very real ways people reuse FRAKTA.
