IKEA has a team just for reactive posts
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
I talked to Elissa Wardrop, Global Social Media Specialist at IKEA, about the brand’s Responsive Project Team and the infrastructure it takes to move fast.
