IKEA conceals household clutter behind its own billboards
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
IKEA Sweden is turning messy homes into outdoor media with a new campaign from Åkestam Holst NoA that hides everyday clutter behind its billboards, packed neatly into the brand’s SAMLA storage boxes. From the front, the executions look like conventional IKEA home furnishing ads. Walk around the back and the idea reveals itself: boxes crammed […]
