Ikea campaign sees the world from the bottom of its iconic blue bag
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
POV-style ads in Sweden from NoA Åkestam Holst use the Frakta bag as a frame for slices of daily life.
