IKEA Arrives In SoHo With Assembly Guides For Living Like A New Yorker
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
How do you assemble a cheap date, a bagel or a two-bedroom out of a studio? IKEA has some very New York answers.
