IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Images courtesy of IKEA and featured with permission IKEA and Xbox are making room for gaming without turning the living room into a command center. Their new nine-piece YXSTABY collection treats play as something that happens between dinner, homework, and whatever else is occupying the sofa, with furniture designed to roll in when it is game time and blend back into the home afterward. Read full
