Ikea and Chupa Chups on why they brought their meatball lollipop to life
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Ikea and Chupa Chups unveiled a meatball flavour lollipop on April 1. Everyone assumed it was an April Fool’s joke, but a few weeks later they announced it was real. And the question on everyone lips was why? Well, Retail Gazette sat down with Ikea’s chief marketing officer Vincenzo Riili and Chupa Chups’ global marketing...
